Colorism in Beauty Brands: Shock Factor Marketing & Tokenism 

Colorism in the beauty industry has been a long-standing issue, but in recent years, social media influencers have helped bring it to the forefront. Platforms like TikTok and Instagram have given beauty consumers a space to call out brands, demanding better representation and inclusivity. This growing pressure has led to some progress—expanded shade ranges, more diverse marketing, and an industry-wide conversation about colorism. But are these changes truly meaningful, or are they just performative responses to public outcry?