Kendrick Lamar’s “They Not Like Us” Music Video: A Celebration of Los Angeles’ Black Community
Kendrick Lamar (Michael Blackshire / Los Angeles Times)
In a powerful new release, Kendrick Lamar has once again captivated audiences with the music video for his latest track, “They Not Like Us.” This song is more than just a musical offering—it’s a statement of identity and pride.
The video was the last round of the heated and entertaining rap beef with Drake. Even after Lamar released a barrage of diss tracks - including “Euphoria,” “Meet the Grahams,” and summer anthem “Not Like Us” - he wasn’t done yet. He continued celebrating at the Pop Out: Ken & Friends show on Juneteenth, where fans, local legends, and rap royalty united in L.A. to celebrate West Coast hip-hop. One of the show’s highlights was Lamar rapping “Not Like Us” — not once, but five times in a row. Then, with the release of the music video on the 4th of July, Lamar was going for a victory lap.
The video, directed by Lamar himself and long-time creative collaborator Dave Free, is no longer a visualizer to the popular diss track, but now a tribute to the resilience and unity of the Black community in Los Angeles and beyond. Lamar is sending a message that his culture is not a costume, and no vultures are allowed. It unfolds like a cinematic journey through the vibrant neighborhoods of Los Angeles. It begins with a montage of scenes from South Central LA, highlighting the rich culture and history of the area’s Black community. From the iconic Crenshaw Boulevard to local barbershops and family-owned businesses, the visuals pay homage to the places and people that shaped the city’s unique identity.
Lamar’s lyrics in “They Not Like Us” are both a celebration and a verbal reminder. The song’s chorus, “They not like us,” serves as a powerful mantra of resilience and solidarity. Lamar’s delivery is as sharp and impassioned as ever, showcasing his lyrical prowess and deep connection to his roots. The music video also features cameos from prominent figures in Los Angeles’ Black community, including community leaders, activists, and local artists. These appearances underscore the song’s message of unity and empowerment, reminding viewers of the importance of collective action and support. One of the standout moments in the video is a scene set in Leimert Park, a cultural hub known for its significance in the Black community. Here, Lamar has rallied the Los Angeles community, where even opposing groups come together to show their pride for
L.A. This scene is a visual representation of the unity and diversity within the Black community, emphasizing that despite their differences, they stand together as one and no one is going to take that from them. “They Not Like Us” has resonated deeply with fans and critics alike, sparking conversations about the role of music in addressing social issues. In the wake of the video’s release, social media has been abuzz with praise for Lamar’s artistry and his commitment to uplifting his community. Kendrick Lamar’s “They Not Like Us” is more than just a music video—it’s a powerful testament to the strength of the Black community in Los Angeles and Hip-Hop culture. Through his music and visuals, Lamar continues to inspire and uplift, reminding us all of the importance of unity, resilience, and pride in our heritage. As the City of Los Angeles continues to navigate the challenges of the present, Lamar’s message rings clear: together, they are unbreakable.